Adblock is/was the popular extension for Chrome and Safari – and did what it said on the tin – it blocked ads.
According to The Next Web, the buyer specifically requested that they remain anonymous, and sources tell us that it was not Eyeo, the most obvious candidate.
Adblock reportedly has over 40 million users, and the deal comes at a time when intense scrutiny is being placed on “content blockers” in general. The latest version of iOS includes the ability to install an app that then strips adverts out of webpages, potentially endangering the revenue model of publishers and other businesses.
Heads up – be alert for changes