If selling afterlife perks is your business, then getting people to believe, attend and give “voluntarily” is the whole game.
Churches just got a new way to figure out who is sleeping in on Sunday morning: facial recognition software that scans the congregation and tracks who showed up. Churchix is a product of Skakash LLC, which sells Face-Six for law enforcement, border control, and commercial applications.According to CEO Moshe Greenshpan, 30 churches have already deployed the new software and service, which could be used to target members who need a nudge or to identify potential major donors among those who attend faithfully.
Make Disciples of Every Creature
Evangelical churches often center their theology on a New Testament verse called the Great Commission: Go ye into all the world and preach the gospel every creature. They do so with good reason. Almost 40 years ago, with the publication of Richard Dawkins’s book The Selfish Gene, the broad public realized that ideas can be viral self-replicators, just like genes are. A “copy-me command” is a powerful thing, whether it prompts its host to replicate a computer virus, chain mail, species or a set of religious beliefs.
